There can be a property slump as it pertains to houses and real property, but there's definitely no slump in the realm of Digital Real Estate. Buying and selling the websites has changed into a huge business and there appears to be no downturn in demand. But much like physical property, flipping digital real estate can only cause you to money if you can show that your web site has good value to a prospective customer and also includes a great location! Here are a few guidelines to finding great potential domains, adding value and developing location, location, location!
You're not going to locate an undiscovered empty storefront available cheap on Rodeo Drive. By exactly the same token, you won't have the ability to snatch up a great.com domain that's already ranking on the very first page of Google for popular searches. In the digital real estate world, you are able to potentially find a bargain empty store front in a back alley somewhere, build it into an invaluable property and move it to Main Street!
The initial issue is to discover a domain that's already established or purchase a brand new domain that uses a good keyword phrase whilst the domain name. What's a "good" keyword phrase? Something which targets a comparatively small niche and includes a reasonable quantity of pursuit of that phrase, yet has low competition to rank on the very first page of the phrase.
As an example, it would be great to own the domain CorvetteRestoration.com. That will be a great niche. You will find loads of people trying to find home elevators restoring Corvettes. That particular keyword phrase receives over 8,000 searches monthly according to the Google keyword analysis tool. Can it be available? Not a chance. You're talking #1 Rodeo Drive on the Digital Real Estate address list for the Corvette restoration niche. And everyone else on the very first page of Google for Corvette Restoration are high authority fortresses that you would be foolish to attempt to assault. Addressing the very best of page two is going to do you little good. It's page one or nothing.
But can you find a less trafficked domain that can still help you well? Think about something with 50 or 100 daily searches and low competition? If you will get that property on some back alley and develop it, you may still have a very profitable site to market. Let's try something such as 'Corvette World" or "Corvette trader" or even "Corvette frame" ;.While these phrases won't generate the a huge selection of daily searches that your original Rodeo Drive page would, the area is still respectable with between 75 and 112 searches per day during the time of this writing. And the very first page has domains which can be a whole lot more vulnerable. So long as your domain has some form of these keywords inside (even with hyphens or in a different order) and it's a.com,.org or.net TLD, you have something you are able to work with.
In addition, I highly recommend using a keyword research tool to help you find these good potential phrases. I personally use Market Samurai and found these three in a couple of minutes. It provides me the keyword and vital information regarding one other domains that I would be going up against for that first page ranking. You certainly can do it yourself manually with the tools Google makes for free, nonetheless it will need much, a whole lot more time.
After you have secured that niche domain, (your empty storefront) the next thing is to create it valuable to both human readers and to locate engines. This is actually the means of slowly moving your digital real estate from the slums to a great commercial district (i.e. first page for your keyword phrase). This involves two things-
- Good original relevant content
- Backlinks
You can put in a free WordPress blog and start to fill it with good original articles associated with your niche. This can be carried out yourself or you are able to outsource this work to contractors on fiverr.com or oDesk.com. The backlinking originates from posting to outside forums and blogs. Again, you are able to outsource this part provided that you're sure your contractor is using good white-hat methods. Proceed and place in a light mix of affiliate links or build a separate storefront page. Post-Panda, you can no longer SEO a full page that's little content and lots of links. Google won't like that.
Add a Facebook page and a Twitter account that's integrated with your website and soon you might find your authority and page ranking rise. Again you are able to outsource the management of the areas of the package. As the page ranking rises you'll start to see increased organic traffic via those searches. Soon some affiliate money will start to flow.
Your Digital Real Estate has become a feasible business property you are able to offer interested buyers. You ought to have a background of back links, increased authority and income. This is really a marketable commodity. A 6 month to yearlong investment can yield a purchase which should normally choose the annual income the internet site would make.
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